Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches
By Arthur A Berger.
Description
Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - in his latest book, Media and Communication Research Methods. Combining both qualitative and quantitative research methods, this introductory text covers the topics thoroughly and is clearly written and fun-to-read. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many detailed examples. - attention-grabbing dialogue begins each chapter and gives students insights...
ISBN(s)
0761918531, 9780761918530
