Writing & Implementing a Marketing Plan: A Guide for Small Business Owners (Crisp Fifty-Minute Series)
By Richard Gerson.
Description
This book is particularly useful for small business owners and service providers. It is a resource for anyone who knows the value of a written marketing plan and the necessity of revising it on a regular basis. You will learn the elements of a business plan, how to write a good marketing plan and the methods to implement the plan. - from Amzon
ISBN(s)
1560520833, 9781560520832
