Research Methods in Business Studies
By Pervez Ghauri . Kjell Gronhaug.
Description
Paperback. Pub Date :2011-09-29 Pages: 288 Language: English Publisher: Financial Times Prentice Hall A concise. clear and comprehensive introduction to research methods. which equips students with a systematic approach to business research Written in an accessible style.. this book demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem. choose a research method. argue and motivate. and how to collect. analyse and present the data. - from Amzon
ISBN(s)
0273712047, 9780273712046
