Corporate Communications Principles and Practices Corporate Communications (Oxford Higher Education)
Description
Corporate Communications: Principles and Practices is a comprehensive textbook designed to meet the requirements of the post graduate students studying mass communication and public relations. It is developed to help the students understand the various aspects of corporate communication. The book uses a lot of real life recent examples and cases to elucidate its conceptions.The book begins with introducing the concept, evolution and the importance of corporate reputation management in corporate communication, and goes on to describe the notion of employee communication and the various tools...
ISBN(s)
0198063652, 9780198063650
