The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with Everyone
By Jed Alpert.
Description
One-to-One is transforming our world—here’ s how you can join the Revolution What would your organization do with a technology that lets you crowdsource instantly and effortlessly and reach people who WANT to hear from you wherever they happen to be? Such a tool already exists and it’s in billions of mobile devices worldwide: SMS, or text messaging. However, there’s more to messaging than simply broadcasting texts. To succeed with mobile messaging in the long term—without disrupting your business or distracting your customers—you need to understand the bi...
ISBN(s)
9780071788182
